Strong performance for b2b

A warm welcome at "auf1WORT". In English, this typical German phrase means "Just a word with you", or more general: "Get in touch". With this name I would like to underline two of my core values:

  1. Focus on the communication between humans. Also in b2b communication, we should act as humans and address humans. That's why - besides the importance of technical and business skills - human values should always play a role in communication. 
  2. Underline my flexibility in cooperation with you: either a short piece of text only or regular support in content creation: it's all possible and a matter of mutual agreement.


Copywriting & content creation

  • You would like to represent your company in an authentic and convincing way on your website, in social media or via newsletter?
  • You intend to increase your company's public awareness by means of editorial content or advertorials in the press?
  • You would like to fascinate your audience with an exciting lecture?

Verbal communication is my forte. Having 26 years of experience in mechanical engineering, power and environmental engineering as well as IT, I can easily get familiar with different fields of interest. 

In order to find out which type of content and channel perfectly fits to your company, I offer a 4-hour content workshop. Together, we analyze your products and services as well as your target group and work out a guideline for your content marketing. 

What about further services such as graphics, videos, web design or SEO/SEM? My large network of freelancers offers numerous possiblities for cooperation with reliable experts. 

Competence based on experience

Language skills

  • Apprenticeship as an international management assistant 1994 - 1997
  • Distance studies in journalism at sgd (Studiengemeinschaft Darmstadt) 2001 - 2002
  • Distance studies in advertising texts at sgd (Studiengemeinschaft Darmstadt) 2004 - 2005


  • Studies in marketing on bachelor level at AKAD 2011 - 2012

Practical experience

  • 1997 – 2007: Assistant to project management in the field of mechanical engineering
  • 2007 – 2020: Marketing at Herrenknecht Formwork: Brand building, complete corporate communication for the subsidiary in cooperation with the group marketing team
  • 2020 – ongoing: Content management at schrempp edv

Special fields

  • Mechanical engineering
  • IT
  • Health and nutrition

Why have I founded "auf1WORT"?

I want to focus even more on doing what I like the most. This also includes handing over knowledge and experience, learning new stuff myself at the same time. As I work a lot with freelancers and founders, I would like to experience this feeling, too. What does it mean to be completely responsible for my own little business? I will see. 

Why should you work with me?

One of the skills again and again confirmed by the people surrounding me is empathy. When it comes to corporate communication, this skill enables me to quickly feel the corporate spirit of a company and to express it with words. 
As a working mum, in fact, I am very flexible. This means that I can respond to the customers' requests, but also contribute my experience and represent my own point of view.

Why texting?

A childhood love that lasts

I probably found my love for writing at the age of eight, when my teacher read aloud my essay - a fairy tale - at the parents evening. I still remember writing lyrics sitting next to my aunt's garden pond a few years later. It was obvious that the best for me would be a profession with languages. 

My second great love are pictures: drawn, painted, photographed or put together as a collage. Pictures that create curiosity by not fitting the topic on a first glance. Pictures with positive associations. I agree to what many brain researchers say: Humans are association machines

auf1WORT Texten mit Liebe

©Sybille Kunzelmann 2024. Alle Rechte vorbehalten.

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